Generating Thought-driven Digital Marketing, Meet Centiment!

Centiment combines biological human emotion and artificial intelligence to make advertising more ethical and efficient for everyone.

What is Centiment?
We’re the Google for feelings. We empower large and small brands with the ability to better understand people, making the connections between people that exist in the natural world real for bigger brands. In simple terms, we help brands to treat people like people!

Today, big brands don’t take personal preferences into account like they should. But we believe that with the help of Centiment, brands can serve advertisements that consumers want and that they can better connect with.

Briefly, what is the problem you are addressing?
The skip ad button on YouTube is really an abstraction of big industry’s problem of irrelevant and inefficient advertising. Not only is it a problem that people are being served advertisements that are irrelevant and untimely, but every time you press skip, it costs the advertiser money. This is a $22 billion problem! There is also the socioeconomic and psychological effect of serving ads that constrain identity, in some cases perpetuating stereotypes and even causing psychological damage.

Tell us more about your product:
The easiest and most powerful tool is our Emotional Search Engine. Search any subject (city, hashtag, etc.), and in response you get an accurate representation of how people have actually been feeling about the topic over the last thirty days, where it is generally being discussed, and the words being used to describe it.

Our Video Valuation tool has similar results, but rather than searching a topic’s sentiment analysis, you can analyze entire Youtube videos.

Another important tool is our Real-time Search Engine. This is best for understanding how people are feeling at the present moment in time. For example, during an event, people will tweet, good or bad, about the event using the Twitter handle. This tool paints a clear picture of how the event is going in real-time. With the Real-time Search Engine, brands can identify and retweet positive tweets while addressing the bad tweets immediately. Centiment enables brands to actively influence public images of their event.

The Content Engine is another tool our customers enjoy. It is artificial intelligence that recommends text for copy optimization. This tool suggests certain words the brands should or shouldn’t use while copywriting.

What were you hoping to get out of the Sprint Accelerator Program?
I had spent a lot of time traveling between the coasts. When Doug reached out to me, I was excited about the opportunity to travel to the Midwest to experience a different way of life and a different mindset.

There were a lot of benefits to being a part of the Sprint Accelerator program. I knew the exposure would be great for us. The structure of the program would be helpful for me as a founder. We have a very technical team, but I was looking for the branding and marketing support the program provides. We’ve also been looking for funding and we knew the Sprint Accelerator may be able to get us in front of the right people.

How have you benefited from the program thus far?
We have benefited from the marketing and branding experts’ advice, the soft skills workshops, and the investor mentoring, to name a few.

We now have a deal with Pinsight Media and an ongoing conversation with VML. The exposure from the program is also a big part of why Twitter wants to work with us and why we have been able to have access to some great ongoing funding conversations.

The exposure also led us to working with The University of Kansas Medical Center. We’re now working on an academic paper which analyzes relationship between human thought and semantic structure (now sentiment analysis). KU Med is generously sharing their resources and technology for us to perform this study. We are getting a chance to understand FMRI signals far better and more quickly than is currently possible in healthcare. The neuroscience and neurophysiology implications are huge. This research will prove or disprove marketing strategies that have existed for years and could potentially even usher in a new wave of marketing that is truly contextual and not just about guessing. This could lead to a point where marketers can serve content consumers actually care about and want to see!

Sentiment marketing in neuroscience has been around for a while, but it is definitely a growing trend. Examples include Facebook’s new neuroscience lab, F8 announcements, and Neuralink (Elon Musk’s new neuroscience company). These represent a trend which CEO & Founder Micah Brown saw coming in the market two years ago.

Centiment CEO, Micah Brown will be presenting alongside the six other startups at the Sprint Accelerator Demo Day on the morning of Tuesday, June 27th at the National World War I Museum and Monument.

About the author: Jessie Jacob